Strategy and Planning

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Building the road map for marketing success involves understanding the market, the competitors, the product and business strategies and aligning appropriately.  Consensus with Sales and Product Groups ensure buy-in for ultimate success.  Heinrich Consulting can create for your business:

  • Corporate marketing strategies aligned to company business vision
  • Presentations and plan documents used to garner buy-in from executive management, investors and Board of Directors
  • Marketing plans, with overall objectives down to quarterly actions tied to budgets and expected results
  • Branding directives and strategies, either for initial launch or re-branding efforts
  • Field marketing plans individualized for each global GEO region
  • Marketing KPIs, with methods of measuring and reporting