Strategic Communications

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Creating an effective communications strategy requires weaving a compelling story - for editors, for analysts, for investors, clients and prospects.  That means using creative ideas and techniques to garner positive attention - all with an eye towards the business objectives at hand.  Heinrich Consulting can help you:

  • Create a Corporate Communications Strategy that outlines the goals, methods, audiences and techniques that drive visibility
  • Design thought leadership programs that position key executives in front of news making events, media and associations to elevate the conversation
  • Drive product marketing communications, creating buzz for product launches in trade and business publications and in key analyst reports
  • Create a social media plan, inspiring the conversation among pundits, prospects and clients
  • Understand and measure the competitive communication landscape to understand how you are positioned in the media vis-à-vis other players
  • Manage an outside agency on your behalf to maximize communications outcomes