Social Media

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Social media presents many opportunities to touch your constituents with high value communications.  However, most organizations are unsure how to harness the power of social tools for B2B marketing.  Knowing where to assign limited resources, how to control the message and yet inspire buzz and conversation is a challenge for most marketing executives.  Heinrich Consulting can help you:

  • Devise a realistic strategy for integrating selected social media outlets with the overall marketing and communications mix
  • Create a presence on Linkedin and Facebook that represents the right corporate image and message
  • Drive awareness around corporate and product initiatives through postings on Slideshare and Youtube, spreading the word to increase visibility
  • Manage SEO programs to maximize visibility on search engines
  • Develop a strategy for using rapid communication tools such as Twitter in an appropriate way to "get the word out" on important company events and news