Product Launches

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Creating products and solutions that are differentiated takes the right offer mixed with the right messages and the right go-to-market strategy.  Making the splash for prospects, media editors, analyst and investors can have a dramatic impact to near-in sales lead generation.   Heinrich Consulting can help with product launches in the following ways:

  • Provide insights around market and competitive landscape, differentiation strategies and value proposition messaging
  • Product marketing plans, schedule and budget, integrated with corporate marketing activities
  • Communication bridge between the Product Group and the Sales Organization
  • Product launch Kit - including product messaging, sales pitches, collateral, web site content, sales presentations, demo scripts, white papers and more
  • Strategy for approaching and communicating with press and analysts in preparation for the launch and during launch dates
  • Social media plan to maximize product launch exposure