Lead Generation and Nurturing

Lead Geno Hand iStock_000003983753Medium.jpg

Helping to fill the sales pipeline is a primary role for B2B  marketeers.  However, doing so effectively is both an art and a science.  The art is knowing how to put together a multi-touch campaign that leverages valuable content to have a continuous conversation with your prospects.  The science is discovering the right target contacts, tracking inquiries and leads and measuring success with Sales.  Heinrich Consulting can help you:

  • Devise an effective lead generation plan and integrated set of campaigns that result in sales qualified leads
  • Build a database of decision makers and key influencers as a base for marketing efforts
  • Design messaging and creatives for effective lead nurturing programs
  • Work with sales automation and marketing tracking systems to report on KPIs and lead progress
  • Create a meeting-setting program that puts sales directly in touch with decision makers