Competitive Analysis

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Understanding the competitive landscape is essential to your business.  But when you're racing to speed solutions to market, it's easy to minimize or overlook what the competition is doing.  Let your guard down and you're in danger of becoming a "me too", missing pricing or packaging opportunities or worse still, being irrelevant.  Stay on top of your game.  Heinrich consulting can help you to:

  • Devise and execute a complete competitive and market landscape analysis, including identification of leaders and emerging players, functional comparisons, media perspectives, awareness measurements and SWAT investigation
  • Coordinate and manage client focus groups  - drawing out requirements and testing solution functions and messaging
  • Manage the design and execution of client surveys and detailed analysis for management decisions
  • Direct a conjoint analysis, working with several factors to determine which are the most influential and important to your client base.