FICO:
Created Industry marketing strategies
and budgets for banking, Insurance, Healthcare and Retail solutions that
shifted the company from product to solution focused marketing and sales.
MarkMonitor: Developed Corporate, PR, AR and field marketing
plans for enterprise brand protection company, driving revenues in new markets.
Digex:
Designed corporate, channel marketing, PR, AR and field marketing plans for web
hosting firm, growing revenues from $64M to $240M in three years.
GTE
Internetworking: Product marketing plans for ecommerce, web hosting and
knowledge management solutions that created visibility and sales in new areas
for the firm.
Genuity:
Created product marketing plan for internet access, web hosting and VPN
start-up.
Goldmail:
Developed Business Plan to address a new market segment.
Product Launches:
FICO: FICO Economic Impact Service, FICO Bankcard
Growth Solution, FICO Insurance Claims Fraud Solution, FICO Model Central
Solution, FICO Retail Dialog Manager and Medication Adherence Score.
MarkMonitor: Brand Protection Solution, Anti-Phishing
Solution and DNS Services.
Digex:
Managed Hosting services, Commerce Solutions, Managed Firewalls, Security
Services, Load Balancing Solutions and Digital Certificates.
GTE
Internetworking: Commerce Reach and Knowledge Reach.
Genuity:
Internet Access Services, VPN Solution, Managed Firewalls, Web Hosting.
Lead Generation:
FICO: Generated thousands of qualified leads per
year, resulting in over $100M in sales pipeline. Created global, multi-touch campaigns for
banking, insurance, healthcare and retail.
Markmonitor: Increased sales pipeline by 50%, year over
year for brand and anti-phishing solutions.
Digex:
Developed lead generation campaigns targeting Fortune 500 accounts, resulting
in the capture of over 35% of that audience.
GTE
Internetworking: Drove more than 2K qualified leads for new ecommerce and
content management solutions in six months.
Strategic
Communications:
FICO: Drove media and analyst strategies for
industries: banking, insurance,
healthcare and retail, resulting in 20% increase in trade media placements and
15% increase in analyst coverage from Gartner Research, Tower Group and
Forrester Research.
MarkMonitor: Achieved extensive analyst and press
placement with the Gartner Group, WSJ, New York Times, Reuters, Associated
Press and others.
Digex:
Led corporate communications efforts, garnering extensive media and analyst
coverage; led communications strategy and activities with Microsoft’s
investment in the firm. Raised
visibility of DIGEX to achieve the highest quadrant ranking in Gartner Research
Group’s Magic Quadrant for three consecutive years, surpassing IBM for lead
positioning
Social Media Integration
Launched
YouTube client video program, highlighting FICO implementation successes, with
participation from brands such as Capital One, Samsung, National Bank of
Australia and others.
Executed
Linkedin lead generation campaigns, leveraging multi-touch program to targeted
audience(s).
Leveraged
Twitter to increase company conversation around specific trade events.
Developed
industry relevant content to financial services and other blogs, garnering
increase in membership and visibility.
Identified
and influenced social media associations, providing valued content and data.
Competitive Analysis
Executed,
with outside agency, quantitative and qualitative study to assess market needs
for SMB credit portfolio services. Study
included conjoint analysis around many input factors and extensive, multi-city
focus group component.
Created
competitive analysis in preparation for product market requirements and product
launches that included addressable market assessment, competitive landscape,
pricing structures/pressures, key differentiators, barriers to entry, media
visibility, client adoption and client needs analysis. Examples include competitive analysis for
healthcare insurance fraud solution, P&C insurance fraud solution, credit
scoring offering, retail database marketing solution and others.
